Kotak Securities as a subsidiary of Kotak Mahindra Bank remarkable proves to be one of the best brokerage platform as their numbers speak for them, Rs 153 crore of Assets Under Management (AUM) as on 31st March 2017, 13.59 Lakh customer accounts, Over 5 Lakh trades per day 1281 branches, franchisees and satellite offices 377 cities across India. They comparise corporate members with the Bombay Stock Exchange and the National Stock Exchange. They are also a depository participant with National Securities Depository Limited (NSDL) and Central Depository Services Limited (CDSL).An insight from Kotak Securities revealed that their 3 categories of investors who are currently fence sitters and are hesitant to invest in stock market.We cracked a strategy that addressed all three through a series of 50 online films

 

IMPACT

  • High view through rate of 30%
  • Campaign was served to over 40 M users.
  • Premium ad inventory means higher brand recall.

 

Over a scale of parametrised techniques were used over Digital Marketing Platofrm, that helped achieving the task.